Media Kit
Welcome to our media kit! Perfect Peaks Hop Water was born in Cascais to offer a refined, alcohol-free alternative that fits a modern, wellness-focused lifestyle.
Product Presentation
The New Standard: Beyond Alcohol, Beyond Soda.
In a world of extremes, Perfect Peaks lives in the balance. We’ve moved past the heavy fog of alcohol and the cloying, artificial sweetness of "junk" soft drinks to create a third category: Sophisticated Hydration.
The Sophistication of Botanicals
We’ve borrowed the complex, aromatic elegance of premium alcohol the floral, piney, and citrus notes of hop, and stripped away the alcohol. The result is a drink that rewards a mature palette without the morning-after tax.
The Purity of Mineral Water
Unlike energy drinks, sodas, or "fruit-heavy" juices that leave you with a sugar crash, Perfect Peaks is built on a foundation of sparkling mineral water. It is clean, crisp, and functional.
[Download] Product Deck
The Modern Drinkers Dilemma
LOGO's Black / Aluminium
Logo's White
Team: Founder Sean
Sean Wootton ex corporate - ocean addict is the founder of Perfect Peaks Hop Water, a wellness-driven sparkling drink brand born in Cascais, Portugal. Before launching Perfect Peaks, Sean spent his formal career with the United Nations and in private banking technology in Geneva, Switzerland. Alongside his professional path, he has always been drawn to endurance and action sports — competing in Ironman triathlons, surfing, and embracing the ocean lifestyle. When Sean moved to Cascais 10 years ago, he discovered what he calls his “Soul Place” — a coastal community that perfectly reflects balance, wellbeing, and outdoor living. It was here that he began brewing and developing craft beer recipes for the celebration of the post-exercise glow, an early passion project that sparked a deep knowledge and appreciation for hops and their natural wellness benefits. This journey led to the creation of Perfect Peaks Hop Water: a crisp, alcohol-free sparkling drink infused with hops and electrolytes, designed to deliver Clean Calm Hydration for active, mindful people who want more from what they drink.
Awards:
The World Alcohol-Free Awards is the biggest and most-respected global competition for all non-alcoholic drinks. With expert judges and a rigorous tasting process, it has a proven record of rewarding excellence in alcohol-free.
In our first year we were awarded a Bronze medal and the only brand from Portugal recognised by the World Alcohol-Free Awards
Partners: Ironman Portugal Cascais
Our flagship partnership with Ironman celebrates the moment when athletes cross the finish line, washing away the wear of gels, carb drinks, and artificial sports beverages with a refreshing, natural alternative—Perfect Peaks Hop Water. This collaboration embodies the spirit of innovation, highlighting our roots as a local Cascais business committed to delivering clean, functional hydration to athletes and wellness enthusiasts alike. By offering a sophisticated, non-alcoholic choice, we’re not only supporting peak performance but also redefining what it means to hydrate, post-race and post training, with a product that aligns with the needs of modern athletes.
We also support grassroots clubs and groups in Cascais. Contact us for more
Perfect peaks in the press
- Publico: Fugas
Fugas is the travel, gourmet, and leisure magazine/supplement of the Portuguese newspaperPúblico.
Article on N/A Beer in Portugal and why Sean decided to develope Hop Water and not follow the N/A trend (Portuguese)
A cerveja sem álcool já não é o que era
- Portugal Resident
Announcement of Ironman Portugal Cascais and Perfect Peaks Hop Water partnership
Frequently Asked Questions
What exactly is Hop Water?
Think of it as the evolution of sparkling water. We take the aromatic complexity of hops—the flowers responsible for the citrus and pine notes in craft beer—and cold-infuse them into chilled, mineral-enriched water. It has the sophisticated "bite" of a botanical drink but the absolute purity of a spring.
How is this different from Non-Alcoholic (NA) Beer?
NA Beer is still a fermented product made from grains, meaning it contains gluten, calories, and often a heavy, malty sweetness. Perfect Peaks is not beer. It is entirely grain-free, calorie-free, and much lighter. It offers the hop aromatics you love without the heaviness of a brewed beverage.
Why are you targeting the hospitality and "lifestyle stay" market?
The hospitality market is undergoing a massive shift. Travelers are moving away from indulgence-only stays toward active, health-focused experiences. When a guest finishes a session at a luxury surf lodge or a high-end yoga retreat, a sugary cola or a dehydrating beer feels out of place. Perfect Peaks adds a missing dimension to the minibar and drinks menu: a sophisticated, botanical ritual that actually supports the guest’s wellness goals.
Is there any sugar or sweetener in Perfect Peaks?
None. We’ve moved past the "juvenile" era of soft drinks. Unlike sodas, juices, or even many "healthy" sparkling waters, we refuse to use sugar or artificial sweeteners (like Stevia or Erythritol). We believe the mature palate doesn't need to be masked by sweetness. The flavor comes entirely from natural hop oils and crisp minerals.
Does it contain caffeine or stimulants?
No. While energy drinks rely on synthetic caffeine to provide a "buzz," we focus on the endorphin glow. Perfect Peaks is designed to complement your natural post-exercise high, providing hydration and minerals without the jitters or the mid-afternoon crash.
Where does Perfect Peaks fit into a modern lifestyle?
It lives in the "Third Space." It’s the perfect post-session companion after a surf or a long run to rehydrate, but it’s also sophisticated enough to hold its own in a social setting. It’s for the person who values the elegance of a botanical spirit but wants the clarity and balance of mineral water.
Is it suitable for specific diets?
Absolutely. Because it is simply water, hops, and minerals, Perfect Peaks is naturally Vegan, Gluten-Free, Keto-friendly, and Halal.
Story Starter...
The "Industry Disruptor" Hook
[Download] Press Release: Beyond the Alcohol or Soda Binary
"An exploration of how Perfect Peaks is redefining the hospitality beverage program, moving away from 'juvenile' sugary sodas toward botanical sophistication for the modern wellness traveler."